SOMEONELSE

This program developed the international network that enabled S1E to organize trade missions, and performances at SONAR, Popkomm, MUTEK, Midem, The World Expo in Japan, and Canadian Embassy in Sydney, Australia. S1E, partnered with Canadian electronic music festival MUTEK on developing a business component to the event and opening up international networks to Canadian producers.

Since 2005, S1E founders have been working in managing international artist bookings and tours, music placement for tv, film and commercials, and artist management projects.

Our roster of artist is a reflection of the ever expanding sounds and creativity that electronic music enables its creators.

Past Projects /// History /// Someonelse International (S1E)

S1E’s goal is to develop international business opportunities for Canadian companies and artist in the electronic music sector. S1E has organized projects in Canada, UK, France, Germany, Spain, Japan, Australia, China, with support from the public and private sector.

S1E conceived and implemented a national electronic music entrepreneur program between 2000 & 2004. This program received over $1 million in public funds and placed 70 young Canadian’s all over the world, to gain a practical career experience, and further develop Canada’s place as a cultural hotbed for electronic music talent and product.

By attending trade events, branding the sector and supporting its participants needs at the international level S1E, was able to develop an expanded network and create the following projects:

S1E’s National Music Entrepreneur Program

Funding for this project was gained at the national level, and received from the Government of Canada’s Youth Employment Strategy.

•    S1E designed, and implemented a National Electronic Music Entrepreneur Program. This project had the objective of offering an international work experience for Canadian youth and emerging SME’s in the music industry.

•    S1E organized work placements and career mentors in Canada, and the USA, South America, Japan, Australia, and all regions of Europe.

•    S1E managed the budget and made biweekly payments to the participants of this program.

•    S1E was responsible for submitting to the Department of Human Resources and Development Canada (HRDC) interim progress reports.

•    S1E was responsible for the project evaluation and conducting feedback reports with the funding partner, host companies and project participants.

•    S1E managed the travel and accommodation budgets for the participants.

•    S1E, was responsible for an 80% success rate based on following up with the participant’s status three months after the project goals were to have the participants employed, returned to school, or starting their own businesses. S1E maintained this success rate by coaching and mentoring the participants during and after the project.

S1E’s Canadian Youth Commonwealth Music Program
Funding Partner: Human Resources Development Canada

•    Partnered with the Commonwealth Cultural Program committee in Manchester, England during the 2002 Commonwealth Games, and organized a Canadian electronic music showcase.

•    Canadian participants spent four weeks in the UK, in conjunction with the artistic showcase at the Commonwealth Games; we also organized a training program in collaboration with the Manchester Midi School.

•    Christine McLean was a panellist at the Commonwealth Games Cultural Industries business panel, alongside Government cultural trade representatives from Quebec and Canada.

Montreal DJ’s & Producers Business Training Program
Funding Partners: Human Resources Development Canada

•    Organized this international training program for ten aspiring DJ’s / Producers in the Montreal region.

•    Solicited SME’s in Montreal and at the international level to offer youth working internships in their working environment.

•    After completing their regional internship S1E organized a serious of workshops and panels for the participants to help them to prepare for their international work experience.

•    S1E organized a collective attendance at In the City in Manchester, England and offered the participants business networking events, and access to  local industry representatives in Manchester as they hosted one on one mentor sessions, and group presentations.

MUTEK – Montreal Non-Profit Music Festival – www.mutek.ca
From 2002 – 2005

Manager’s of the team that worked on the development, promotion, and implementation of the professional series at MUTEK (included panels, workshops, and industry networking events), this included engaging funding partners, and industry professionals from all over the world.

•    Wrote the funding proposal and acted as representatives of MUTEK to government funding department. Received funding to add an international business platform to the MUTEK festival, for Canadian SME’s in attendance.

•     Designed and implemented the performance measurements and evaluations tools, used to measure the success of this project for funding partners.

•    Creative team that conceived the MUTEK_INTERSECTION creative content, addressing both the artistic and economic needs of MUTEK’s core audience.

•    Formally invited the panelist (from all regions of Canada, Japan, China, USA, United Kingdom, France, Germany) to Montreal to participate in the MUTEK conferences.

•    Worked with the festivals logistical crew on setting up travel arrangements for over 35 delegates (national and international) including organization of accommodations, per diems, and meals.

•    Acted as MUTEK’s host to all of the delegates while in Montreal.

•    MUTEK has been presented in Canada, China, Mexico, Brazil, Germany, Argentina, Columbia and is part of a global network of forward thinking music industry people.

Trade & Performance Missions

S1E organized trade missions for SME’s in Canada’s electronic music sector to the following international events:

World Expo 2005, Aichi, Japan
•    Designed and implemented a trade mission and showcase for Canadian SME’s (small medium enterprises) in music sector held at the World Expo, in Aichi, Japan.

•    The mission included SME’s from across Canada, S1E researched and invited local Japanese partners with the goal of creating business and cultural ties for the participants of the event

•    Wrote the funding proposal and managed the funds  from the Department of International Trade Canada, and the Trade Routes program at Canadian Heritage

•    Event held at the Canadian Pavilion at the World Expo, worked with government representatives from the International Exhibition Branch at the Department of Canadian Heritage

•    Designed the performance measurement tools (survey, questionnaire) and wrote the final report for government funding agencies and evaluated the results both short and long term for participants.

•    Organized hotel, flights and fees for the participants.

Sydney, Australia & Tokyo, Japan – 2003
Designed and organized a Trade Mission for SME’s in the music sector to Tokyo, Japan & Sydney, Australia.

•    Worked with Canadian trade commissioners in these areas to implement a business to business networking event. Event held at the Canadian Embassy in Japan and the Canadian Consulate in Australia.

•    Engaged, and managed funding partners from Canadian Heritage & The Department of Foreign Affairs and International Trade Canada.

•    Made the selection of participating companies by implementing a national call for applicants.  Applicants were asked to apply to participate by a set deadline, sent out information on the mission to the media and through emailing list to reach potential participants in all regions of Canada.

•    Analyzed and reviewed all applicants and selected the applicants that offered the most potential to promote the Canadian music industry as a whole.

•    Organized travel (ground, air) for all participants to Japan and Australia.

Canada – UK Cultural Business Ties
Promotion of the Commonwealth Games 2002
Manchester, England

•    In 2000, S1E worked on promoting Manchester as the host city of the Commonwealth Games 2002, in Canada, this included promotion of Manchester as a cultural and business partner in Canada.

•    Montreal CINARS – S1E organized the space, visuals, and promotional material on behalf of the City of Manchester’s Cultural Industries Services, MIDAS and the Commonwealth Games Committee, at a booth at cultural trade event in Montreal.

Sonar – Barcelona, Spain
Funding Partner: Canadian Heritage

•    Organized a trade mission to SONAR in Barcelona, Spain for over 20 Canadian SME’s in the electronic music sector.

•    Rented the booth space, designed the image and branding for promotional material.

•    Solicited companies from across Canada to be involved in the mission.

•    Managed the budget, organized travel, and accommodations, developed the projects evaluation tools, and conducted the final project and financial reports required by Canadian Heritage.

Popkomm – Cologne, Germany
Funding Partners: Canadian Heritage

•    Organized a trade booth at Popkomm in Cologne, Germany for over 20 Canadian SME’s in the music sector

•    The objective of the mission was to market, and position Canadian music in the international marketplace.

•    Responsible for hiring and manage freelance staff (writer, graphic designer publicist, and translator). Responsible for the design of the trade booth and promotional material

•    Managed the budget, organized travel, and accommodations, developed the projects evaluation tools, and conducted the final project and financial reports required by Canadian Heritage.

MIDEM – Cannes, France
Funding Partners: Canadian Heritage & the Department of Foreign Affairs and International Trade

•    Designed and organized a trade booth at MIDEM’s electronic village for Canadian SME’s.

•    The objective was to brand, market, and position Canadian electronic music in the international marketplace.

•    Responsible for soliciting and liaising with funding partners

•    Responsible for the design of the branding and promotional campaign

•    Responsible for hiring freelance staff (writer, designer, publicist, and translator)

•    Managed the budget, organized travel, and accommodations, developed the projects evaluation tools, and conducted the final project and financial reports required by Canadian Heritage.

Publications

The Canadian Electronic Music Directory
Funding Partners: Canadian Heritage, International Investment Directorate
The Department of Foreign Affairs and International Trade

•    S1E received funding to create Canada’s first comprehensive listing of electronic music professionals from coast to coast.

•    S1E oversaw the design, databank content, and text of this directory.

•    The directory is available in print copy and online as a directory or PDF file.

•    S1E has disseminated this directory around the world at trade events in France, Germany, UK, USA, Japan and Australia.

Key Characteristics of Canadian Electronic Music
Funding Partner: Department of Foreign Affairs & International Trade (DFAIT)

•    S1E was hired to conduct a study on the Canadian music sector for the Department of Foreign Affairs and International Trades, the study was aimed at Canadian cultural trade commissioners, who are posted all over the world.

•    This report was developed by soliciting questionnaire responses from 25 Canadian electronic music labels.

•    S1E created the results in a final report (French & English) that is available online and password protected, so we can create a database of visitors and give the contact details to DFAIT.

•    This report includes industry statistics, music samples, and conclusions and recommendations.

•    S1E compiled the national information and wrote the contents designed the website.